Designing a Digital Campaign to Save Sumatran Tigers
In Designing a Digital Campaign to Save Sumatran Tigers, tiger conservation is on display at a zoo’s tiger show and is the focus of a digital campaign designed to educate the public about why it’s important to save this magnificent species. This video is excerpted from BBC’s North America with Simon Reeve, in which the adventurer and environmentalist explores North America to learn all about the animals that make this continent amazing.
Lesson Express
Q: Why is it important to work to save tigers?
A: Student responses will vary. Students may talk about how these animals are important to their habitat.
Q: What is the marketing coordinator working on?
A: She is designing digital marketing or ads that teach people about tiger conservation.
Q: How does the tiger show support tiger conservation?
A: Student responses will vary. Students may mention that people can see how majestic tigers are and learn facts about them.
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