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How Sound Alters the Way We Taste: Exploring the Connection Between Hearing and Flavor

In How Sound Alters the Way We Taste: Exploring the Connection Between Hearing and Flavor, host Harith Iskander shows how sound can change the way we experience flavors. Discover how different sounds can make food taste sweeter, saltier, or even fresher, helping us understand why our sense of hearing connects to our sense of taste. This video is excerpted from BBC’s Got Science? a science magazine series that explores and explains science in everyday life.

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Got Science?
Time:
3:19
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Lesson Express

Q: How does sound affect the way food tastes?
A: Different sounds can make food taste different, like making it seem sweeter or fresher, because our senses work together and affect each other.

Q: What effect might listening to crunchy sounds have on our food?
A: Listening to crunchy sounds can make food feel fresher or more enjoyable, changing how we experience its taste.

Q: Why do scientists study the link between sound and taste?
A: It helps them understand how our senses work together and can help improve food experiences, like making food taste better in noisy places.

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